The Importance of Keyword Research in Article MarketingFortunately for online marketers, web visitors use keywords on search engines to find what they want, without this most marketers wouldn’t know how to create effective articles to make money online from a targeted audience.Keywords are phrases or search terms used by web surfers to find what they want through the search engines, usually these phrases closely relate to what these people want. You can therefore explode your traffic by using as many keywords as possible that relate to your niche and create articles with compelling headlines.Keywords are important to article marketing because of the search engines, and you’ll need to research them to know the right words/phrases to use in your articles. The search engines want to be able to match their search results with the keywords used by web visitors, in other words they want to be able to present relevant search results to their users. To make this work, they place emphasis on keywords that appear in the title and the body of the web content indexed by their engines. Hence if a keyword appears in the title and the body of an article you posted or submitted online somewhere and the search engines pick it up, they will assume that your article is relevant to that keyword. If a search is then performed for the keyword, your article may then appear in the search results presented to search engines’ users, increasing your likelihood of getting targeted traffic through the search engines.